When you’re just getting started, your website doesn’t have to be complicated—but it does need to be clear. A well-organized site builds trust, answers key questions, and helps visitors take action. Here’s what you need right away—and what can wait until later.

Must-Haves for Launch:

1. Homepage That Tells People What You Do

• Use a headline that speaks directly to your target client.
• Include 1–2 sentences about what you offer and who it’s for.
• Add a button or call-to-action: “Book Now,” “Get a Free Quote,” or “Schedule a Call.”

2. Services or Products Page

• Describe what you offer in plain language.
• Outline benefits, not just features. (Example: “Get notarized in under 15 minutes—no travel required.”)
• Include pricing if transparency helps your sales process.

3. Contact Info

• Use a clean contact form with your email and optional phone number.
• If you’re location-based, list your service area or availability hours.

4. Booking or Inquiry Form

• Give people a friction-free way to get started.
• Use tools like Calendly, Jotform, or TidyCal to automate scheduling and intake.

5. Mobile-Friendly Design

• More than half of your visitors will view your site on a phone.
• Test your website on mobile and make sure it’s fast, readable, and easy to navigate.

Nice-to-Haves for Later:

• Testimonials or Case Studies – Builds trust once you have clients.
• Blog or Resource Library – Helps with SEO and positions you as an expert.
• Lead Magnet or Freebie – Capture emails to build your list.
• Online Payment Integration – Let clients pay or checkout directly from your site.
• SEO Tools + Google Analytics – Track who’s coming and what’s working.

Final Thought: Your website should answer one main question for potential customers: “Can this person or company help me?” Make that answer clear and easy to find.